Retainers, project fees, and value pricing.
Marketing agency owner salary data from 161 agency owners, Twitter operators, and real P&Ls. Job board estimates don't come from real P&Ls. Numbers.
Numbers behind agency pricing models - retainer benchmarks, the $3K poverty trap, quarterly vs monthly data, and what 10% of agencies figured out.
I see this every week - agency owners thinking they're at 30% profit. Numbers closer to 5-10% are the reality. Here's what the benchmarks say and how to fix it.
Marketing agency profit margins range from 5% to 72%. Here's what separates the high-margin shops from the ones barely breaking even.